Workshop Marketing & PR

Marketing & PR
Sat 16 - Sun 17 Jul 2022

The course participants are introduced to the most important questions on the topic of self-marketing by means of case studies. The participants are introduced step by step to the relevant key points such as self-presentation, argumentation, pricing, presentation, dealing with various target and dialogue groups such as potential buyers, galleries, fairs and the media. The aim of the workshop is to teach marketing and PR. The aim of the workshop is not to break down marketing and PR into a few aspects, but to think holistically and to use the marketing instruments in a coordinated way in one's own presentation and marketing. An individual marketing concept is worked out for all course participants. The long-term goal is for the artists to be able to market themselves independently in the future, to make regular sales and to continuously increase their awareness and market value.