Marketing & PR
The course participants are introduced to the most important questions on the topic of self-marketing by means of case studies. The participants will be introduced step by step to the relevant key points such as self-presentation, argumentation, pricing, presentation, dealing with various target and dialogue groups such as potential buyers, galleries, fairs and media. Buyers, galleries, fairs and media. The aim of the workshop is not to break down marketing and PR to a few aspects, but to think holistically and to use the marketing instruments coordinated in their own presentation and marketing. For all course participants an individual marketing concept is worked out in outline. The long-term goal is for the artists to be able to market themselves independently in the future, to make regular sales, and to continuously increase awareness and market value.